About the Guest(s):

Cameron Worth: Cameron Worth is a leading figure in the Internet of Things (IoT) industry and the founder of the first IoT agency, SharpEnd. With over a decade of experience, Cameron has been a pioneer in championing IoT innovations for global brands. His agency, SharpEnd, specializes in connecting brands to consumers through IoT-enabled packaging and products. Recently, SharpEnd received significant investment from Fedrigoni Bain Capital, ensuring the continued growth and influence of Cameron's innovative endeavors in the IoT landscape.

In this engaging episode, host Cameron Worth delves into the fascinating world of IoT and its application in connected packaging. Cameron shares his journey from starting the first IoT agency to pioneering data-driven consumer engagement through smart packaging solutions. The episode provides a deep dive into how IoT can transform traditional packaging into interactive experiences, offering unique insights into the integration of technology in the packaging industry. 

The discussion covers practical applications of connected packaging, such as creating emotional engagements and tracking consumer interactions with products. Cameron discusses various use cases, from enhancing consumer loyalty to improving sustainability practices through smart packaging. He highlights how IoT can be a powerful tool for brands to gain deep insights into consumer behavior, improve supply chain transparency, and offer personalized experiences. The episode is a comprehensive guide for brands and creatives looking to innovate through connected packaging and smart solutions.

• IoT and Consumer Engagement: IoT transforms packaging from a static medium to an interactive experience, enhancing consumer engagement and providing invaluable data insights.


• Versatile Applications: Connected packaging can be used for loyalty programs, personalized experiences, anti-counterfeiting measures, and improving product traceability.


• Technology Integration: Understanding the different technologies like QR codes, NFC, and AR, and their respective costs and applications is crucial for leveraging IoT in packaging.


• Sustainability Focus: Smart packaging can support sustainability goals by improving traceability, providing recycling information, and enabling resale opportunities.


• Industry Collaboration: Partnerships, like the recent investment from Fedrigoni Bain Capital in SharpEnd, enhance capabilities and expand the reach of IoT innovations.

1. "If you look to the future and say, okay, QR codes are around… Imagine if you could put those technologies into your products to make those products interactive."


2. "NFC is great for authentication and a kind of a higher-end consumer experience…because it's discreet. You can't see it, but you do need to make awareness of the fact that the product is NFC-enabled and where the tag is."


3. "If someone's taken their phone out, engaged with your product, been given a decent experience, and just been asked for an email address, they're probably going to give it to you because they probably are."


4. "There is no brand that can't make the experience of their brand better than without connected packaging."


5. "Our vision is that in the next couple of years, these will be mainstream technologies that won't require specialist partners and can be just business as usual techniques for building brands through products."

• SharpEnd: sharpend.com


• Fedrigoni: fedrigoni.com

Join us for a full episode to explore the exciting intersections of IoT and packaging, and stay tuned for more insightful content on how technology is revolutionizing consumer engagement and brand building.

Episode Summary:Key Takeaways:Notable Quotes:Resources: